Jaron Kanfer is the co-founder and CEO of UNKNWN Miami, which he owns with partner LeBron James. Jaron’s first foray into fashion began in college where he started Blessed Label, a t-shirt and outwear line in Northeastern Ohio. When LBJ was traded to the Miami Heat, Jaron and the co-owner of Blessed Label took their designing talents to South Beach as well and opened UNKNWN in 2011. He and his wife Sara currently run UNKNWN and live in Miami Beach with their puppy and three goldfish. Jaron spends his free time traveling, exercising and shopping.